Intelligence

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Most companies use a monitoring tool. The problem is that one or two tools alone doesn't provide the brand with a complete view of what's going on. Especially if the brand isn't accustomed to interpreting the data and turning the insights into actionable strategies.

Monitoring can quickly become expensive, especially for international brands. Different softwares have different strengths and a complete global monitoring setup that's agile and stable requires a great deal of both management and analytical resources.

Since we collaborate with several of the leading softwares, both free and paid, we offer a range of monitoring and analytical services allowing us to deliver reports based on what your brand wants to know, instead of what certain tools can provide.

Our Intelligence Team will tailor a unique solution for your brand to give you a state of the art monitoring setup, pairing this setup with some of the best social media minds around to transform insights into actionable strategies.

What we can help you with:

• Digital Audits
  Example: Digital Audits for e-commerce enhancements, store openings, new markets, influencer mappings etc.
• Online Monitoring
  Example: Online Monitoring for customer service, lead detection, crisis prevention, social mentions, competitor analytics etc.
• Campaign Tracking
  Example: Campaign Tracking for conversation volumes, total PR values, conversion rates, platform distribution, audience segmentation etc.
• Trend Intelligence
  Example: Trend Intelligence to track, validate and predict how online trends correlate to sales data, in-house metrics, KPIs etc.

Strategy

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How many Facebook Page updates should our brands post each day? Where and when should we be active in social media? How can we establish measurable KPIs and how do we reach these targets in the digital space? And should we be producing online content at all?

At Whispr Group, we believe in science. To be successful on Facebook, we need to take into account how Facebook's EdgeRank works. In crisis communications online, preparations and a deep understanding of how SEO works is crucial. We simply don't like guesswork.

Based on facts and real data, our Strategy Team helps brands to decide what's important, what's doable and what's effective. We have great patience and respect for existing internal processes and hierarchies. In fact, we see it as our mission to get everyone in the organization excited about our efforts.

Our Strategy Team will help your brand become a leader in the digital space within your industry— at an international level. We will support you all the way from insight to implementation, taking responsibility for the entire value chain in this process.

What we can help you with:

• Engagement Strategies
  Example: Social Media Strategies, Channel-Specific Strategies, Engagement Concepts, Traffic/SEO Strategies, E-Commerce Strategies etc.
• Organizational Guidelines
  Example: Local/Global Market Guidelines, Terms of Service, Terms of Conditions, Policy Documents, Codes of Conducts etc.
• Digital Planning
  Example: Media Planning, Incentive Mapping, Campaign Planning, Organizational Staffing, Channel Distribution etc.
• Whispr Academy
  Example: Workshops, Trainings, Webinars, Whitepapers, Research etc.

Creative

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We think digital is the most fantastic medium ever invented by man. It can carry vast amounts of information as well as convey a short yet extremely powerful idea. Digital allows for not only the transmission of information and ideas, but relationships and emotions.

And the best part is that we are free to create almost whatever we want to online. This insight is a central part of our creative DNA at Whispr Group. If we want to create highly engaging videos, we do. If we want to create web dashboards for internal use, we do. If we want to create apps, tabs or micro sites, well, we do.

It all depends on what the brand wants to achieve. Our Creative Team will provide you with what you need to facilitate online spread and project your message. We are there to explain how important design is for encouraging interaction, and how important responsive design is to allow browsing from any platform, including mobile.

We also help you design, build and create visual content for the digital space. If there are any types of coding that we can't do ourselves, we have a vast network of professionals to help us get where we need to be. Today, communication is done as much through lines of code as any other type of language.

• Interaction Design
  Example: Wireframe Designs, Mockup Designs, Social Network Layouts, Website Designs, App Designs, Widget Designs, Dashboard Layouts etc.
• Web Development
  Example: Web Sites, Web Services, Social Widgets, E-Commerce Platforms, Blog Platforms, Social Intranets etc.
• App Development
  Example: Facebook Apps, iOS Apps, Android Apps, Web Apps etc.
• Content Distribution
  Example: Newsletter Platforms, Press Release Platforms, MailChimp/AWeber Integrations, Social Newsrooms etc.
  

Engagement

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Activating the online audience has tremendous effects. When friends start to share content with their friends, we often see what's been called “the viral effect.” At Whispr Group, we don't care much for viral effects. We see it as a much better business model to succeed in getting the community involved each and every time we do a campaign.

As a result of engaging a targeted online community each and every time– simply by being relevant, timely and valuable to them– the online spread initiates incredibly powerful effects on sales and growth. By being human and applying a qualitative approach to marketing, we can reach the many by whispering to the few.

Our Engagement Team will help your brand get in touch with the right influencers. They will also help you become more relevant, timely and valuable to your fans online on a long-term basis: utilizing everything from tonality to social media copy and posting to your channels.

From time to time, the online spread supersedes any predetermined goals, and we see a “viral effect.” This is not a strike of luck; rather, it’s a bi-product of constantly helping our brands to benefit their community, over and over again.

• Influencer Collaborations
  Example: Blogger Outreach, Corporate Collaborations, Invite Logistics, VIP Management, Online Publicity etc.
• Campaign Activations
  Example: Contest Moderations, Giveaway Management, Reply Management, Creative Ramp-Ups, Sharing Activities etc.
• Community Management
  Example: Social Network Management, Content Calendars, Content Publishing, Social Media Copy etc.
• Whispr Academy
  Example: Workshops, Trainings, Webinars, Support etc.